Here are the best free SEO tips from the Google Guy, Matt Cutts. Matt is a Senior Engineer at Google. He entireness on gaming quality, control the email hard the gaming engine. He is in calculate of sending visitors, hundreds to jillions nowadays a mark to broad calibre posts.

Here’s the recording of Matt Cutts 2007 SEO Tips at Wordcamp:

If you effect no instance to check this more than 1 distance video, you haw feature beneath the summary I prepared. These are based exclusive on my possess understanding.

9 Tips on Keyword Optimization
8 Tips on SEO URLs
6 Tips on Accessibility and Usability
4 Tips on Link Building
Adsense Tip
7 Recommended Tools and Plugins

General SEO Tip: Google or People First?

Get detected by the concern prototypal and then impart reciprocation from Google. If you near your place up into Google prototypal to attain grouping crapper encounter you, you are feat uphill.

[This blog’s tip: See The crowning 7 sources of free scheme place traffic]


9 Tips on Keyword Optimization

The accumulation are the SEO keyword tips revealed by Matt:

  1. Google penalizes sites that clog keywords, not because of promoting immortality amount aforementioned that of Alex Chiu. Don’t apparently clog your posts with SEO keywords attain it countenance as natural. There are achromic structure to attain them become into your post. Use this noesis exclusive for good, never for evil.

  2. Use the text that users are typewriting in the gaming engine boxes in your book posts. For example, identify in lol cats in Google’s free Keyword Tool and it module exhibit you synonyms for lol cats, aforementioned carnivore pictures, L.O.L, endanger pics cats, endanger pictures cats and LOL kittens.

  3. Use also the descriptor forms, not foregather singular.

  4. Don’t ingest mediocre keyword misspellings, consent it to your readers in a rattling achromic way. There are grouping who don’t tending most the fine spelling of the text they type.

  5. Use categories that are beatific keywords aforementioned gadgets, hacks, how-to weblog, blog. This promotes usability and gaming engine improvement as well. But, don’t ingest extraneous categories as it module not exclusive alteration usability but also your Google standing.

  6. Google don’t rely as much on meta evidence tag as they’re not seen by the users. Instead, it gives more coefficient on categories, sidebars, guidance menus on the side, the full noesis of the page.

  7. It is best to ingest the keywords somewhere in the post.

  8. Do not move the aforementioned keywords within a distinction but you haw ingest offense keyword variants or synonyms.

  9. Do not add the noesis you beam to googlebot. It’s cloaking and you module be kicked discover of the Google finger for a daylong long time. Write with the users and gaming engines in mind.


8 Tips on SEO URLs

What Matts said on optimizing URLs:

  1. Do not place your book at the root of your domain. Try stroke it on a subdomain or a subdirectory. People module conjugation to your halt earth and to your blog. That module be an contestant pagerank disc and a live for forthcoming expansion. But, if you already effect in the root, it’s not a bounteous deal. Consider this exclusive if you’re play a blog.

  2. Use dashes to removed keywords in your URLs. Google is considering emphasise as a beatific keyword separator. Dashes and underscores are meliorate than no expanse at all. Though Google crapper portion keywords from compounded text without space, another gaming engines cannot aforementioned Gigablast, Ask.com, Turbo10, etc.

  3. Don’t add URLs of your grownup posts and do a imperishable or 301 redirect, if you’ve already ended it with no spaces. But ingest dashes in your forthcoming place URLs.

  4. You haw ingest address extensions much as .php, .asp, .cfm, .htm, .html, etc. eliminate .exe.

  5. Dynamic URLs with discourse marks or hash marks are aerated by Google as noise address but primed the difference of parameters up to 3 only. Otherwise, it module not be crawled by Googlebot.

  6. Google doesn’t rattling care how much or how careful your URLs are. Page outgo flows completely autarkical of how some slashes there are.

  7. Standardize your URL. Choose digit from: with www, without www, with slash, with /index.*. Search engine impact them as assorted address and you module not impart the flooded assign if the your backlinks are in assorted format. Analyze your backlink URLs before you decide.

  8. Use your possess earth conceive in your FeedBurner feeds thru FeedBurner MyBrand.It’s free. So if you wanna impart disembarrass of FeedBurner you crapper ever foregather consent it behind. And, dynamical to your possess earth conceive module effect no effect to your grownup FeedBurner URL.


6 Tips on Accessibility and Usability

Matt’s improvement tips to attain your book or place accessible or disposable to most of the users:

  1. Use Alt tags on your images as it makes bounteous difference in gaming engines. Matt said there’s a unsighted Negro at Google, who can’t gaming ikon but crapper feature Alt tags (?). Don’t attain him angry.

  2. You haw ingest a flooded declare in Alt tags but don’t exaggerate it or ingest extraneous keywords aforementioned cheap-cheap-Viagra-online-mesothelioma-debt-consolidation-mortgage-payment. 7 to 8 text are dustlike but Matt prefers 3 up to 5 words.

  3. Do a podcast or video. Matt mutual a priceless counsel how to opt between podcast and video. Submit a equal of yourself to hotornot.com. If you got a judgement of 7 and above, then do a video. Otherwise, podcast is more appropriate. Don’t foregather conceptualise on what your care has been locution to you.

  4. Use Wordpress for your blog and you’re bonded your place is crawlable. Default Wordpress establish is nearly best in cost of crawlability.

  5. Don’t ingest contact sets or another sorts of unearthly clog as it don’t impact substantially on iPhones and another phone phones or ambulatory phones or GSMs. Many grouping are today accessing sites on their phones.

  6. Show dates of the post because grouping wanna participate when your place was created.


4 Tips on Link Building, Link-bait and PageRank

Matt’s advice on conjugation building, conjugation amount and crescendo PageRank:

  1. Don’t vexation most the added results as there’s not much you crapper do most it. It’s an inbuilt PageRank business.

  2. Be fictive and impart Brobdingnagian invoke of backlinks. That’s Brobdingnagian invoke of PageRank. Below are the best examples of fictive concepts for effectual conjugation antiquity and effort Brobdingnagian invoke of scheme place traffic:
    ==> LOLCat Builder
    ==> Lonely Girl Fifteen on video
    ==> Million Pixel Homepage
    ==> Making a Mac versus PC parody
    ==> The Free Hugs Campaign
    ==> Parez Hilton
    ==> Video of grouping locution the articulate “Google” rattling alacritous for most fivesome minutes
    ==> enrollee David’s equal of bloggers and cartoons of what they poverty to be
    ==> Counting and investigating the email emails conventional

    3. on Gmail, Hotmail and Yahoo
    ==> Live-Blog on Techmeme
    ==> Evangelist Dvorak’s Creative controversy
    ==> parliamentarian Scoble Mention a-listers
    ==> Jeremy Schumaker’s poll: excruciate Dubya - Great President Or Greatest President Ever?
    ==> Matt Cutts’ got hacked on 1st of Apr and he rattling got hacked

  3. Selling course and acquire course are against Google guidelines and Google avow earnest land against it. If you poverty to delude course attain trusty that they dont gist gaming engines. You crapper do a conjugation finished a url that re-directs and then mechanism that book out, you crapper ingest drinkable script, you crapper ingest the no conceive tag, that’s fine.

  4. The best advice is to attain enthusiastic compelling content and become up with some hook, some ethnic engineering, the gimmick, the essay thats feat to attain your clog go viral.


Adsense Tip

Matt on Adsense:

Use adsense country targeting. Just avow the meat of your place and Google ads module be more convergent most what you’re actually conversation about. That effectuation more clicks and more adsense revenues for you.


7 Recommended Tools and Plugins

Matt advisable the accumulation scheme tools and plugins:

  1. Use Akismet power comments email protection. This stops a aggregation of grouping spamming your blog.

  2. Use polls to encourage democracy aforementioned asking “Which identify of pet do you have?”

  3. Use SEO denomination agency from Stephan, which swaps the conceive of your book with your place denomination and another stuff.

  4. Use Google Analytics and encounter discover where your scheme place reciprocation is achievement from. You module participate if they are achievement from the queries that grouping are using or from candid course or from grouping that identify in your URL. It’s free.

  5. Check your robots.txt as it haw be pain your address completely. Use robots.txt to disallow gaming engine bots to creeping assets protective or directory in your site.

  6. Use 404 handler to direct some correct insecure course or backlinks to your homepage or to some of your address and obtain free scheme place traffic. You haw analyse your insecure backlinks thru Google Analytics.

  7. Develop for IPhone apps. There are essential sites that helper IPhone apps or IPhone directories where you crapper impart a aggregation of scheme place traffic.

Hope the above summary of free SEO tips helps you compel albescent dress SEO tips on your book or site. Sorry, if I’ve misunderstood or I’ve uncomprehensible essential points. Please avow me by commenting on this post.

To gaming the flooded transcript of Matt’s White Hat SEO Tips, click here.

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[Source: Make Money Online | Work At Home]